Principles of Marketing Calvin Klein Case Study

Introduction Calvin Klein is an American fashion brand. Considering the modern situation at the market, it should be concluded that advertising plays crucial part in the competition. Product promotion is really important as it leads to the increase in sales and profit.Advertising We will write a custom assessment sample on Principles of Marketing: Calvin Klein specifically for you for only $16.05 $11/page Learn More To understand the main principles of marketing Calvin Klein uses, it is important to check the three levels of product concept, to identify the most important factors in the brand expansion, and select the adoption level the brand meets with the explanation of the choice on the basis of the specific case study called The Rise of Calvin Klein (Chong and Diga). Marketing Principles of Calvin Klein Three levels of product concept Three layers of product exist in the marking which allow the company expand, such as core product, actual product, an d augmented product (Solomon, Marshall, Stuart 233). The core product is considered to be the benefit a specific product is aimed at. Calvin Klein’s core product is cloths it provides it consumers with. People buy this product to meet the demands of the society to be dressed and protected. An actual product layer has deeper consideration of the human interests and is directed at style, brand, appearance, etc. People have different tastes and they choose some cloths according to their personal desires and wishes. The use of ads underlines this specific layer of products as it shows people the specifics of each model and has different audience. The third layer concept is augmented product which is directed at the specific offers and opportunities the company can offer, like company stores, online catalogues, etc. It should be mentioned that Calvin Klein is the company with long history and it has some specific offers at each level of product concept. The Most Important Factor i n the Brand Expansion Considering the specifics of the brand expansion, the company has tried to create something different, an ad which could remain in human mind. The company referred to the provocative advertising campaign to stress that customers should want this specific product. It should be noted that no one predicted the success of this campaign, but this is considered to be the central factor of positive reaction. People noticed the ad and remembered it, no matter that their first reaction was negative and repulsive. The Adoption Level the Brand Meets Considering the adoption level of the innovation produced by Calvin Klein, it is possible to notice that the final, confirmation level is met. The Calvin Klein brand has achieved its highest level of recognition at the market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When a new product appears, many people buy it just beca use it is Calvin Klein. One of the main dangers of this stage of adoption as that there is nothing to reach, it is the final stage. When people lose interest in this kind of product, the company should use additional means of regulation, like presentation, communication, etc. Conclusion Thus, it may be concluded that Calvin Klein remains one of the leading fashion brands in the world due to the correct use of marketing principles. The implementation of the new products should come through some specific stages and the further work should also be based on the specific principles which allow this product remain in demand. It guarantees sales and recognition in the world. Works Cited Chong and Diga. â€Å"The Rise of Calvin Klein.† Marketing 3000. 10 March 2011. Print. Solomon, Michael R., Marshall, Greg W., and Stuart, Elnora W. Marketing: Real People Real Choices. 6th ed. New Jersey: Prentice Hall, 2009. Print. This assessment on Principles of Marketing: Calvin Klein was written and submitted by user Aqueduct to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Financial Inclusion Through India Post Essay Example

Financial Inclusion Through India Post Essay Example Financial Inclusion Through India Post Essay Financial Inclusion Through India Post Essay Dr. Joji Chandran PhD ABSTRACT India is having the most widely distributed post office system in the world. With 1,55,333 post offices, the India post comes under the Department of Posts which is a part of the Ministry of Communications and Information Technology under the Government of India. The wide distribution network of India post is one important factor that favours india post as a channel for financial inclusion in India. The search of financial inclusion appears to be a tough task. Sustained growth of the nation and its continued prosperity depend critically on universal financial services covering all people. Further, empirical evidence shows that inclusive financial system significantly raises growth, alleviate poverty and expand economic opportunity. In India, the India post when linked to banks in a gradual way initially through saving and later through loan product is considered to be an effective strategy to ensure financial inclusion in this backdrop. This paper examines the scope of India Post in the inclusion (Access) of excluded poor households. INTRODUCTION Financial Inclusion The delivery of financial services to the low income group at affordable cost is termed as financial inclusion. The term financial inclusion has gained importance since the early 2000s, and is a result of findings about the unavailability of banking services to the poor (financial exclusion) and its direct correlation to poverty. Financial inclusion is now a common objective for many central banks among the developing nations. The two approaches used for financial inclusion is microfinance and Islamic banking. : Financial Inclusion covers a wide array of services by banking sector. According to Mor and Anath (2007) financial inclusion, at a minimum, may be interpreted to mean the ability of every individual to access basic financial services which include savings, loans and insurance in a manner that is reasonably convenient and flexible in terms of access and design and reliable in the sense that savings are safe and that insurance claim will be paid with certainity. Rao (2007) was of the opinion that though the inancial inclusion covers a wide array of services by the banking sector, one crucial area relate to borrowings from banks by the lower strata of unorganized segment of the economy. Further, debt owed to institutional and non-institutional sources could be used as barometer of degree of financial inclusion in the two sectors. Thorat (2007) used the percentage of adult population having bank accounts as a measure of financial inclusion in the payment system. Similarly she used the pe rcentage of adult population having loan account as a measure of financial inclusion in formal credit market. India Post The apex body of the department is the Postal Service Board. The board consists of a chairman and three members. The three members hold the portfolios of Operations amp; Marketing, Infrastructure amp; Financial Services, and Personnel. The Joint Secretary and Financial Advisor to the Board is also a permanent invitee to the Board. India has been divided into 22 postal circles. Each circle is headed by a Chief Postmaster General. Each Circle is further divided into Regions comprising field units, called Divisions, headed by a Postmaster General. Other functional units like Circle Stamp Depots, Postal Stores Depots and Mail Motor Service may exist in the Circles and Regions. Million’s of people in India live below poverty line with the per capita income of less than one dollar per day. The policy makers and practitioners who have been trying to improve the lives of these poor and fight against poverty. This got reflected in the successive fiver-year plans, which had the objectives of ‘growth and equity’ and ‘social justice’. The planners however, realized that rapid growth did not bring about ‘trickle down’ effect, particularly so in rural areas. This realization led to the restructuring of institutions and schematic lending to facilitate better accessibility of credit for the underprivileged. Thus, initiatives in this regard were taken by building an institutional frame work through nationalization of banks, creation of regional rural banks. The government sponsored several programmes and projects to bring the excluded poor into the mainstream â€Å"development†. These programmes failed achieve its goals. And many now believe that government assistance to the poor often creates dependency and disincentives that make matters worse, not better. Moreover, despite decades of aid, communities and families appear to be increasingly fractured, offering a fragile foundation on which to build. Table No. 1. Bank Penetration Rates among working age paid workforce’s in India Workforce Category| Total| Rural| Urban| All earners aged 18-59 years| 45%| 38%| 62%| Shopkeepers| 72%| 65%| 79%| Dairy farmers| 59%| 59%| 62%| Traditional farmers| 45%| 45%| 51%| Street Vendors| 39%| 35%| 45%| Semi amp; Skilled wage labourers| 34%| 32%| 37%| Artisans amp; Craftsman| 26%| 22%| 37%| Home based workers| 25%| 20%| 38%| Agricultural wage labourers| 14%| 14%| 12%| Other daily wage labourers| 18%| 15%| 26%| Source: Invest India Incomes and Savings Survey, 2007 While considering the total number of customers and the total number of branches, the post office savings bank is the largest bank in India. The bank does not discriminate between rich customer or a poor customer. One of the biggest problems in rural India is that the population is not accustomed to formal banking and turns to local moneylenders in times of need. Out of fear for their livelihood, farmers only approach money lenders for special situations, such as medical emergencies, their children’s weddings or religious ceremonies. As traditional banks do not grant credit for these kinds of expenses, the central bank issued a â€Å"kisaan credit card† for farmers, designed to enable them to borrow money in precisely those circumstances. In view of the crucial role of savings, the central bank decided to collaborate with India Post in 2006. The latter looks back on a very long history as a savings institution (since 1882).

Art and surreal Essay Example | Topics and Well Written Essays - 500 words

Art and surreal - Essay Example Both artists could be considered as actively employing the technique of action painting, defined as â€Å"a highly-charged, impulsive abstract painting technique during which paint is energetically splashed, spilt or dribbled onto a canvas, usually placed face-up on the floor† (Action painting, par. 1). Pollack’s One: Number 31 created in 1950 is basically shown in colors black, white and grey on a brown backdrop with obvious but artistic rendition of the drip technique. Miro’s The Birth of the World, was shown to indicate that â€Å"Miro applied paint to an unevenly primed canvas in an unorthodox manner—pouring, brushing, and flinging—so that the paint soaked into the canvas in some places while resting on the surface in others† (MOMA: Gallery Label Text, par. 1). The same colors are prominent, black, browns, grey, with intermittent white. A connection between the two art works could be deduced from the similarities in style and drips formin g long elongated lines that curve into an intricate web of patterns interwoven with other colors.

Describe and discuss what, in your opinion, are the main difficulties Essay

Describe and discuss what, in your opinion, are the main difficulties facing Records Managers attempting to manage the electronic records of an organisation - Essay Example Unless these challenges are addressed, valuable government information may be lost forever (Bearman 1990; Cox 2000; Dearstyne 2002; Veatch 2002; and Kurtz 2004). Electronic records management or ERM that is mainly managing and preserving access to digital records is not and never will be easy; but it is not an impossible task. ERM provides a digital environment for capturing electronic documents and applying standard records management practices. Supporting the medium to long term information management needs of the business, it manages a corporate filing structure, document classification within the filing structure and formal retention and disposition scheduling. This is based on an approved disposition and review schedule of the organization (eGovernment 2001). The following three events noted by Kurtz (2004) speak of the value of maintaining sensible ERM practice today. They point to neglect of preserving information and ignoring the impact of technology. First, in March 2002, the FBI's handling of the investigative records of the Timothy McVeigh case was attributed to outmoded computer systems and systemic information management problems that created a last-minute delay in the execution of McVeigh. According to the report, thousands of pages of FBI investigation reports were not turned over to McVeigh's lawyers before the trial due in part to antiquated computer systems that could not locate and retrieve the needed information. Timothy James McVeigh was an American convicted of eleven federal offenses and ultimately executed as a result of his role in the April 19, 1995, Oklahoma City bombing. He is commonly referred to as the Oklahoma City bomber. The bombing, which claimed 168 lives, was the deadliest act of terrorism in U.S. history until the 9/11 attack on the World Trade Center in New York, and remains the deadliest incident of domestic terrorism in U.S. history (Cole 1996). Second, on September 11, 2001, the tragic events at the World Trade Center and the Pentagon highlighted the importance of having continuity of operations plans in the event of a disaster. In both places, business operations were affected because critical information was destroyed. Without such plans, agency information assets and future business operations and services are at risk (Kurtz 2004). Third, numerous allegations have been made concerning the Departments of Interior and Treasury destroying Indian trust account records related to a class action lawsuit filed against the Government. The plaintiffs allege that the Government has mismanaged and lost information on individual Indian trust accounts that will deprive the plaintiffs of billions of dollars in royalties (Kurtz 2004). This paper looks into the main difficulties facing records managers attempting to manage the electronic records of an organisation. They include old ways of operation, patchy compliance to laws, absence of corporate control, the dysfunctional ways archivists look at records, resistance of archivists to changes, governments and universities ignoring ERM, leadership void, lack of guiding principles, diminished role of archivists and records managers in information policy, and lack of competency of archivists and records mangers. In this paper, the terms "archivists" and "records managers" are used interchangeably. DIFFICULTIES Old ways of Operation. Prior to

The Story of an Hour by Kate Chopin Essay Example for Free

The Story of an Hour by Kate Chopin Essay In The Story of an Hour by Kate Chopin, the author tells a short story of harsh irony and a wifes realization of a new life after her husbands death. Chopin introduces the main character, Louise Mallard, as a married woman with a weak heart and a marriage that is complicated and restrictive. In the beginning of the story Louise hears the news of her husbands death in a train accident. She is distraught and filled with grief, so she goes up to her room where she sits in her comfortable armchair and thinks about how her life will change now that her husband is gone. She realizes that his death is the birth of her new found freedom. She can look forward to tomorrow and not feel imposed by his will in her activities. Yet Mrs. Mallards freedom is quickly abandoned as Mr. Mallard comes through the door. At his sight Louise succumbs to her weak heart. When the doctors came they said she died of heart disease-of the joy that kills. However the reader knows that her death is due to shattered dreams of freedom. After the initial onslaught of grief Mrs. Mallard goes to her room. As Louise sits in the armchair staring blankly out of the open window, the narrator observes that, There were patches of blue sky showing here and there through the clouds that had met and piled above the other in the west facing her window. Already, the reader recognizes the blue sky as a sign of hope emerging from a heavy gloominess. Soon the readers suspicions are confirmed as Louise sits in her armchair chanting, Free, free, free. However there were several conflicts in her life that brought her to this point. Louise felt her marriage was restrictive and at times lacking love. She was reminiscing on how difficult it was to love her husband and how demanding their marriage was. As she stares out the window she sees the positive in the negative situation. She, along with nature, has experienced new life and has been rejuvenated by the spring season. Concerning symbols, Chopin uses several throughout the story to create a feeling of comfort within the readers mind. Firstly, the armchair in the story in which Mrs. Mallard sits after hearing about her husbands death is described as comfortable and roomy. The chairs location is also  important. It is facing an open window, and this symbolizes being open to change. The fact that it is open shows that it is somewhat warm outside, suggesting life rather than the cold of winter, symbolizing death. The adjectives comfortable, roomy and sank symbolize a feeling of being embraced by the chair, a feeling of love and warmth. Secondly, through the open window Louise sees many other symbols, furthering the feeling of goodness in the reader. She sees the tops of trees that were all aquiver with the new spring life symbolizing a new life to come. The setting of a delicious breath of rain in the air refers to the calmness after a storm when the sun comes back out. The author is using this to refer to the death of Louises husband and the joyous life she will lead now that she is free of him. The Story of an Hour is both a liberating story as well as a tragic one. The author cleverly uses symbols to describe her opinion about womens rights, as well as what sixty minuets can do to a persons life. Overall though, the author does an amazing job of bringing the reader into the mind of the protagonist.

ACG 2021, Introduction to Financial Accounting, Fall 2000, Exam 1 :: UFL Florida Business Accounting

VERSION A Page 1 ACG 2021C EXAM 1 FALL 2000 NAME _____________________________________ SS# ____________________________ Instructions: NOW: Bubble in your section number on your Scan Sheet. Fill in your name and social security number on this examination and your scan sheet. 1. Listen carefully for any comments your proctor may have related to the exam. Read these instructions carefully. Failure to do so may result in your losing points. 2. This exam consists of 50 multiple-choice questions. Select the BEST answer and mark the appropriate space on the scan sheet with a #2 pencil only. You MUST keep your scan sheet face down on the desk when you are not filling it in. 3. You may use ONLY a non-programmable calculator during the exam. Use of any other calculator will be considered a violation of the honor code. Your exam will be taken from you and you will receive a grade of 0. 4. At the end of 2 hours, you will be told to stop. Put your pencils down IMMEDIATELY. Failure to do so will result in your receiving a zero for the exam. 5. The exam consists of 13 pages, including this cover, and a blank page at the end. Make sure you have all pages and all questions. 6. Have your University of Florida Identification card ready to be checked when you turn in your exam. 7. Assume the accounting entities use a calendar year unless otherwise noted. 8. Assume a 360-day year. 9. When you are finished, turn in your scan sheet, as well as your exam. Answers will be posted on the web after the exams are handed back in class. 10. The University of Florida policy on academic honesty will be strictly enforced. When you are told to open your exam, turn to the first page and find your exam code. Immediately bubble this in on your scantron. VERSION A Page 2 1. As of December 31, Mesa Company has a balance of $5,000 in accounts receivable of which $500 is more than 30 days overdue. Mesa has a credit balance of $45 in the allowance for doubtful accounts. Mesa estimates its bad debts losses at 1% of current accounts and 10% of accounts over thirty days. What adjustment should Mesa make to the allowance for doubtful accounts? A) $95 (credit). B) $55 (credit). C) $50 (credit). D) None, the current balance is correct. E) None of the above is correct. 2. A business's balance sheet cannot be used to accurately predict what the business might be sold for because A) it identifies all the revenues and expenses of the business. B) assets are generally listed on the balance sheet at their historical cost, not their current value.

Cultural Baggage Essay

In the essay, â€Å"Cultural Baggage† by Barbara Ehrenreich believed that you do not have to be the religion or culture you were raised with. Ehrenreich believed that everyone was their own person and could be who they want to be. She was apart of her own culture called â€Å"nothing† culture, that meant she didn’t follow any of the cultural acts that her family would. She believe she could do whatever she wanted even if it wasn’t like her culture. I think she was right with everything she said in this essay. I believe everyone should have their own beliefs and do things the way they want to do them. Because in life once you 18, you are able to do whatever you want without your parents permission. Her mother, grandmother, and great grandmother referred to the family as â€Å"nothing†. Her mother always told her to try new things because they all ate different kinds of foods and did what other ethnicities did. She didn’t believe in a certain type of culture. Close to the end of the essay, she asked her children if they felt any ethnic or religious identity. The children said ‘none† which made her very proud to hear that her children picked up on their own tradition to think for themselves and hoped for them to carry it on. The author believes that people today have a problem.